I totally agree with you. I'm pretty sure if we blind tested people, they would fail. I have a copy of that burns pickup in squier vi knockoff bass. Sounded great compared to an actual squier vi model I own. Ceramic get bad reputation and is harder to sell I believe. If I'm gonna upgrade a guitar, its something I have to market to sell. In America we spend so much in fallacious advertising, instead of making better products. Walmart used to spend millions advertising there donations that were menial compared to what the spent on advertising. I can't change that too much. It's kind ingrained in our heads, they more hype, the better.