$500 Fender brand Strat pickups!!

Discussion in 'Pickup Joint' started by Michael7, Mar 14, 2019.

  1. wickedtools

    wickedtools Squier-holic

    May 16, 2010
    west texas
  2. -r3-

    -r3- Squier-Nut

    Jan 28, 2016
    NC Piedmont
    I hope Josefina is getting a percentage of that!
    Big tuna likes this.
  3. strat_strummer

    strat_strummer Squier-holic

    Nov 24, 2018
    Crappie fishing.
  4. IronSchef

    IronSchef Dr. Squier

    Jun 18, 2012
    Flew here on my Dragonfly
    I'm sure they are great - but count me OUT!!

    I would rather have 5 sets of Rose pickups for that same $$ :)
  5. mikm

    mikm Dr. Squier

    Jun 4, 2012
    Yeah, easy for me...Rose, Benson, etc.
    Big tuna and wickedtools like this.
  6. Squierplayer1

    Squierplayer1 Squier Talker

    Feb 10, 2019
    so cal
    Just clear proof that fender marketing is intimately familiar with thier customer base and those who believe u get what u pay for and just how far they will go before they feel they're being scammed. The $5k strats and teles at least leave most people with a little question as to whether it can really be that good. These don't. You'd have to be be stupid to think that just because some woman on a assembly line who's a part of fender's history wound them they could be worth 3 times more than what fralin or lollor or any of those many guys who've spent years pulling vintage pickups apart and having the parts analyzed to design the best. I'm not even saying those guys build the best, you can buy a $20 pickup and if it matches your guitars and ear it may be the best to you. The notion she can wind a set of pups worth $500 is an insult to our intelligence IMO. If u buy these fender will never make it to the bank because they will be laughing so hard they'll be on the ground long b4 they arrive. But it just proves that the difference between a classic vibe and a AVRI as far as goodness really IS just a few parts that can be cheaply replaced. A lot of people refuse to believe that, but fender marketing knows it and makes a fortune praying on those who don't.
    Caddy likes this.
  7. jjudas

    jjudas Squier-holic

    Mar 23, 2016
    Metro New Orleans
    It's just like cars and food. They make stuff at every price point. Why? Because someone will buy it. It may not be you or I but someone will.
    Davey and drewcp like this.
  8. so1om

    so1om Dr. Squier

    Feb 10, 2010
    What's funny is that they say she's been winding them for 30 years.. and you think.. wow.. cool vintage. I wonder what she has seen and hey.. wait. that was basically the 1990s. Not 1958.
  9. RetiredNSquired

    RetiredNSquired Squier-Nut

    Jun 20, 2018
    Canton, Ga
    It's like player contracts in sports. They're worth whatever somebody's willing to pay! (But not me!)
  10. Davis Sharp

    Davis Sharp Dr. Squier

    Jan 7, 2016
    Maryland, USA
    For $500, I would want Abigail's signature, or at least her initials.
    BlueSquirrel and Big tuna like this.
  11. archetype

    archetype Squier-Nut

    Oct 24, 2017
    Williamsville, NY USA
    For $500 I want a set of pickups in a guitar.
    Caddy, -r3- and Kenneth Mountain like this.
  12. Big tuna

    Big tuna Squier-holic

    May 6, 2014
    east Tn
    Man they sound good but that price is unreal for most.
  13. surfrodguitar

    surfrodguitar Squier-holic

    Aug 4, 2016
    Laguna Niguel
  14. wildelectric

    wildelectric Squier-Meister

    Sep 23, 2016
    Western Illinois
    I'd be surprised if at least some market research weren't done before giving the go ahead for a run of such an expensive set of new pickups.

    Kudos to Fender for finding and digging into the pockets of those with far less attachment to reality, and far more cash, than most of the rest of us.
  15. porkpie

    porkpie Squier-holic

    Mar 16, 2015
    Hmmm, what could I get for 500 bones besides pickups?
  16. MrYeats

    MrYeats Squier-holic

    Dec 28, 2017
    Texas Coast
  17. Antigua

    Antigua Squier-Meister

    Feb 13, 2018
    united states
  18. Antigua

    Antigua Squier-Meister

    Feb 13, 2018
    united states
    There's a big thread about in on the Strat pickup forum, a couple guys said they're interested in buying the set, because they reason their $4000 guitar should have $500 pickups. With a %2,000 markup, it doesn't take much volume to justify. Seymour Duncan still hasn't pulled the silver wired Zephyrs, even though I'm sure the original stock they created eight years ago probably has yet to sell out. Kudos to Fender for figuring out how to do with a magic marker that which required another company to use precious materials.
  19. surfrodguitar

    surfrodguitar Squier-holic

    Aug 4, 2016
    Laguna Niguel
    Whatever floats your boat, right? I have a jeep wrangler but I don't need a $10k lift. My $300 kit works just fine, I still go over huge boulders and get home on time. And I have not broken my jeep, yet.
    Davey likes this.
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